"Dear Public Library System, Please use the $12 million n hotel taxes to keep the library open later." - so reads one of the headlines in Airbnb's new poster campaign. Other headlines ask public works for "more bike lanes, like this one" or nudge the board of education to keep art in schools.

This week in London, insurance company Beagle Street decided to "Release the Pounds" in a publicity stunt to promote the finding of its latest survey. £5000 worth of beautiful origami dogs were dispersed across the capital for all and sundry to discover.