spoof or homage

 

spoof or homage

 

Ogilvy Malaysia takes the ol' "Amnesty" transparent poster idea one step further

Remember the Amnesty posters that depicted torture in far off lands as if they were happening where the poster was? The visual trick used was the transparent meme that hit it big on Flickr earlier, which might have inspired the posters. Later similar ideas appeared Kids company was badlanded for being similar to Amnesty, in execution at least.

Badland: 
 

Digital Domain & Tron team "Refuel" BMW just like Shell did with Ferrari.

"The Ultimate Driving Machine" BMW set its sights on creating the ultimate ad homage, and rung up TRON: Legacy Director Joe Kosinski and editor Jim Haygood for a fresh twist on the "Refuel" commercial.

The BMW 5 series car is minding its own, blazing down a long stretch of desert highway when a massive Boeing KC-135 appears, lowering a fuel dispenser down to the car. The entire KC-135 was built digitally by the crafty people at Digital Domain. The digital production team was led by VFX Supervisor Eric Barba (who was also VFX Supervisor on "TRON: Legacy"). He worked closely with Kosinski to determine stall speed and the kinds of real interactions that would take place between the car and the ground to make the spot wholly believable. Have a look.

Badland: 
 

Fruit & Veg in Bikinis, summer fun visuals.

As we start to peel, shave, wax, slim down, get manis and pedis and new haircuts and then try on new bikinis for the summer, let me remind all you creatives that fruit & veg peeled in bikini fashions has been done. It's fun to do, but we've seen it. ;)

The fat veg on the right are for magimix XL food processor, and were done by Grey, Tel-Aviv, Israel. The idea is to show "fat" fruit, as the processor can handle big veg. The "Fresh All Summer" fruit was done for Calgary market by WAX last year, and extolls the virtues of eating fruit to look fresh. Thus another idea, but the visual we've seen already. I suspect we all start drawing bikinis on stuff once the sun if out after a winter as long as the last one we had..... Really, who can blame us?

Badland: 
Adland: 
 

Mad magazine spoofs Economist "light bulb" poster, in reverse.

Mad magazine and ad agency Serviceplan in Germany have revived the Economist "light bulb" people sensor poster from way back in a spoof sure to make all adgrunts giggle a little. See, in the Economist poster, the light bulb came on when a person passed underneath it. In the MAD version, it shuts off. Har har har! A bit self-referental for my taste, but advertising people are probably the only consumer group who still buy Mad magazine and old Far Side cartoons so I'll let it slide. ;)

Badland: 
 

Hanson are Ramone to the Bone

We've done this before , discussed album covers that look like other album covers, and as it turned out the genre of twin album covers never end. There are homages, there are spoofs, there are weird coincidences and then there's the really obvious. Hanson mimicking The Ramones on a Ramones tribute album. Yeah, it's not a Badlander, thanks for the tip tho.

Badland: 
 

NASA Re-Envisions Mission Marketing

Hey, it *is* space, after all, shouldn't it be cool like the movies? Apparently NASA thinks so. For each mission it has been creating posters and, well, some of them are pretty good knock-offs!
http://news.cnet.com/2300-11386_3-10002908.html

Badland: 
Adland: 
 

90s flashback: Giants stomp around the cities in music videos - again.

Well, since we've already dealt with accusations of ads copying videos today, lets see and example of videos copying videos (and ads), shall we? :)

Look at your giant people in that video. Now back at me. Now at your giants in that other video. Now back at me.

Yep, the video to John Dahlbäck's single "Everywhere" is yet another giants running in the city video. We've seen this before. Is it possibly "retro" now?

If you've watched any MTV back in the 90s (yes, I am a relic - did you know they used to show videos on MTV!), you will have seen Rolling Stones; "Love is Strong" .....

Badland: 
 

the viral Phone Box Experiment reminds me of the Mojave Phone Booth

Anyone who is a bit of a geek (like me) knows about the Mojave Phone Booth. It has its own "Mojave Phone booth" wikipedia page summarizing its raise to fame and later demise due to all the traffic of geeks who went there just to play with it. It was removed in 2000, and even the plaque placed there has been removed by the National Park Service. *sigh*

It was the very first thing I thought of when I read this:

Here at TVF we have just launched the very first attempt of live viral ever. 
We put a guy in the desert of the south of Spain, his name is Rob, with a camp and a phone box, and he will be there answering calls of anyone from
around the world. And there will be an amazing suprise...
Check this out: phoneboxexperiment.com

Who will be the first one to enter this viral into the Mojave phone booth wikpedia page, I wonder. I should probably care about the sender, or wonder what the surprise may be, instead I'm busy pouring out a little jolt on the ground for old desert phone-booths no longer with us.

Badland: 
Adland: 
Converse mutant animals
two Dogs, Dogman
Two Dogs, Hairy
 

New Converse mutant creatures aren't that new, really.

Must scratch another Badland itch. Adfreak pointed out that mutant animals wear converse, and the second image they show with all the posters on one wall reminded me of Amsterdam way back then, where walls of 'wild posters' would annoy me every day because I couldn't figure out if that Two Dogs lemonade campaign from Garbers international was trying to make a "hair if the dog" pun or not. Not that similar, but photoshopping strange new creatures together seems to be popular in Adland.

Badland: 
 

Melting Ice Men - is researching art worthy of an ad award?

A little birdie emailed me a good question last night: ..would this be worthy of an ad award for ad creativity?  Reward the ad 'creatives' who found the artist and put the cause to it?  - gee when you put it that way it seems like a no. Has it really become the norm as the Director of the copy-catted "Sorry I'm Late" stop motion film Tony Manonsky said: It feels like some creatives should get the title "researchers" as they sit and scan the web for ideas that they can sell to clients.

See, around a year ago Brazilian artist Nele Azevedo’s was making ice Sculptures of 'Melting Men' and placing them where people would photograph and blog about it. Check Believe it or not's post dated August 2008 and now we find the same ice sculptures doing their melting for WWF. (course, nobody noticed they were so busy talking about that 911 stuff).

Ice sculptures in the shape of humans are placed on the steps of the music hall in Gendarmenmarkt public square in Berlin September 2, 2009. Hosted by the German World Wide Fund for Nature (WWF), 1,000 ice sculptures made by Brazilian artist Nele Azevedo were positioned on the steps in the German capital at noon, to highlight climate change in the arctic region. REUTERS/Tobias Schwarz

See The Toronto Sun, Yahoo news in pictures the Telegraph UK and countless others (not to forget blogs Make The Logo Bigger, DognPony etc.)

Badland: 
Adland: 

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