spoof or homage

 

spoof or homage

 

Video Marketing Strategies That Work?

You know those amazing commercials where the guy draws on a whiteboard? We loved those videos so much we made our own version. Question: How have other marketers found videos like this to work in the advertising world?

I tried to attach the video here, but if you can't view it, here it is on YouTube.

Badland: 
 

"Be kind, rewind" - Ok, I will!

Adland's own hot-shot director Michel Gondry has a new movie coming out called "Be Kind Rewind." In it two guys who work in a video store erase all the tapes and replace the movies with themselves acting out the film instead. Lets pretend it's 1998 and video tapes are still around and go with that idea for a moment. They replace the films on the tape with themselves acting out the movie. Hmm. Oddly familiar... If this idea seems like it's ten years old, well it might just be because Nickelodeon did a show 8 years ago with the same idea. Tee hee! Congrats Michel, you've been honorarily badlanded.

To carry the movies' premise even further, Michel wasn't happy with the studios trailer so he made his own. Hardy-har-har. Oh you so funny Michel.

Badland: 
 

FNAC vs. Rocket Boom vs. Flickr

It's good to see that album art is alive and well in the era of mp3s.
But to quote AC/DC, who made who?

Badland: 
 

Get out of advertising! Where do you get inspired?

Paul Arden yells this at lectures - "Get out of advertising!" - meaning seek inspiration from outside of the office walls. Some solve this by going to art galleries, others go fishing - I used to go to joke shops a lot and it seems, so do adkids today. It is still one of the best places to seek inspiration, at the very least you'll come home with a bag of "raucher-schnee" to prep your still smoking co-workers cigarettes with causing much mirth when snow falls from their smoke.

I was reminded of the joke shops the forum about this years the Epica results as the direct winner from Leo Burnett Frankfurt were pacifiers with teeth on them were the funny, much like the classic joke item Billy Bobs pacifiers, a whole brand in itself.

Badland: 
 

Polarbröd logo & trademark hijacked by pirates in Asia

polarbröd The sincerest form of flattery has happened to Polarbröd - makers of traditional arctic flatbread (my fave) - as their company logo and trademark has been hijacked by trendy T-shirt companies down under and over in Asia. This isn't the seventies however, people travel a lot more than they used to, in real life as well as on the web, and if there's something us northerners are known for - apart from the stereotypes about being quiet people and always leisurely slow (yah, right) - is that we're dead honest folks who just want things to be set straight. So, naturally a vacationing northerner who spotted the Tee's told Polarbröd about the plagiarism and Polarbröd are now sending "sternly worded letters" to both Yest style.com and Zanerobe.com.au. "Sternly worded" where I come from means "we're getting our gun", or at least "we're getting our lawyers Bird & Bird". Expect a letter from the land of midnight fun T-shirt dudes.

Badland: 
 

The Guardians colourful campaign by W+K, UK, previously Olvietti ads?

Man, that recent campaign for The Guardian is just yummy looking isn't it? But have we seen it before...? Oh we might have..........

To the left a Poster by G. Pintori for the Olivetti Tetractys calculator created 1956 and to the right spring 2007 w+k campaign for the Guardian.

Via seven colors who got it via acejet170 who got it via beeker somehow and that's enough via's for this post - of course the whole thing can be found on wklondon.typepad.com.

Badland: 
Adland: 
 

Wonderbra spoofs Cadbury's gorilla

It had to happen. The Cadbury gorilla viral has been spoofed by Wonderbra

via AdFreak

Badland: 
Adland: 
 

Mashing up old ads with new

A recent Worth 1000 photoshop contest asked entrants to mash up old ads with new products. The results range from the predictable to the striking and clever. Some of the best one after the jump:

Badland: 
 

Some badlanders are more primitive than others.

I think this is the first example I've found of a fake billboard for a real company in a real television commercial for that same real company being badly copied by another real company for their own real billboard. Sometimes Badlanders make my head hurt.

Badland: 
 

Stride vs. Stride

When is a party not a party? When it takes place in Badland.

Badland: 

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