spoof or homage

 

spoof or homage

 

Truth Flies and advertising.

There was some ups and downs in this years Cannes Lions awards, our annual international drama and gossip, how I wish I had been a fly on the wall in the Jury room.

Grey Auckland created a campaign that looks quite a lot like an old Gary Larson joke. It also happened to win Grand Prix Outdoor.

If you haven't read Larson you are a poseur creative - there's a reason his books can be found in nearly every agencies library. His quirky humor triggers creativity. Yep, thats the reason. It's been proven in focus groups.

Badland: 
 

Badland does Album covers

Some people believe that every ad that is similar in idea to another ad, is a rip-off. Others know that the idea God messes with our heads from time to time, and two people can come up with the same idea to solve the same problem.

After all, we are megaphones for the memes - we stand on the shoulders of giants. All artists borrow, get inspired and sometimes even steal. We also add ideas together in a classic 1+1=3, a winepress and metal type combined made Johannes Gutenberg famous as the inventor of the printing press.

Lets have a look at the amusing world of similarly designed record covers.

Badland: 
 

Snuggle gets sexy

The Snuggle bear is getting a new image. Apparently consumers are tired of seeing the inside of laundry rooms, so a new campaign was developed for transforming the Snuggle bear into a more hip and suave character.

Below is the new Snuggle ad. It's said to pay "homage to the surreal "Share the Fantasy" campaign for Chanel No. 5 and the arty, black-and-white campaigns for myriad Calvin Klein scents."

Badland: 
 

Porky Papers

Back in April, The Wall Street Journal advertised its new redesign by running a funny trade campaign. To announce a new, lean pork, Smithfield Ham is running a funny ad of their own. Too bad it's the same funny as the Wall Street Journal!

Click continue to see what's on the magazine racks in badland!

Badland: 
 

Too graphical?

Two southamerican posters, cheekily refering to each other.

Badland: 
 

Sing the praise of.. plagiarizing...

The singing body parts. Two commercials using a nifty post trick to make a body sing. Some body parts more gifted than others...

Badland: 
Adland: 
 

Opium Spikes Ale Sales

It had to happen. Deemed the most offensive ad of 2001, Opium's pale nude Sophie Dahl ad has inspired a Newcastle Brown spoof.

Badland: 
 

Adland-meme?

Clayton alerted me and the adlisters to a new site out there this morning, Marketing-Myopia.com, and I looked it over briefly, not all too suprised about it's similarities with Adland, until I read the part on how he found it:"FYI: This was found via a June 5 mention at

Badland: 
 

Canadian and Australian beer infused rants!

Beer and patriotism go together - that's just the way it is. But to copy the famous Canadian "rant", except down in Oz? Now, don't be silly.

Adgrunts can view the commercials here: Molson Joe I am Canadian and Fosters I Believe

Otherwise, continue to the screenshots below.

Badland: 
Adland: 
 

Internet Ad Virus - looks like another Mahir trick.

Here we go again.

If you have seen KingFrank.com you might have had a sense of Deju Vu.. Another media-virus internet site? Oh yes, but it gets even better than that.....

Earlier you might have read the articles about the rubberburner.com, borntodestroy.com and supergreg.com created by Paul and Linus at Fallon (US) for their client BuddyLee.

Badland: 
Adland: 

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