Last year I worked at a place where the "creative" was limited to "Model on the left, product to the right" and every single sketch ever made had to be done in photoshop so that the myriad of people who had something to say about the layout in its infancy, could waste everyones time complaining about "the models ears being too square" because all I found was a photograph of a great face with big hair, and my lassoing away of the hair left her ears looking silly. (Yes, I had to go draw fake ears on the model for the next meeting, Seriously.)
Using pre existing photography for presentations not only locks you into working only with what already exists (and that you can find) instead of using that creative brain they hired you for - but also puts you straight into the path of copying work which is called derivative work and can get the company into serious trouble. Y'all do remember that little thing called "copyright", right?
At that job, I did what any sane AD would do, I went back to pen and paper and drew everything I had planned to be in the final layout. That's when some people turn to already perfect photography to present to their clients in meetings instead. And that is when shit like this happens, where Jamie Nelson's bright yellow photo is copied to a T for Dexim.
Storåkers in Stockhom were so impressed by Improv Everywhere's fantastic Frozen Grand Central that they repeated the event, except as an ad for Telia's 'new' offering of the ability pause live TV which is like, so futuristic over here in the backwaters of Europe.
The left boot is from H&M, and the skull pattern on it is created by Helena Lindholm och Nini Andersson and has been used on various items during 2006 & 2007. The boot on the right is from Wedins and showed up in their shops this April. H&M thinks that Wedins pattern is a direct copy of their own and sent warning letters to Wedins already back in April. Since they got no response on that, they went ahead and filed suit the 28th of July demanding among other things that all of the boots shall be destroyed.
Wedins response?: "It is not a copy. I think it's a bit stomach turning that H&M are filing suit when they are world famous for plagiarizing." said Mats Björkenfeldt, Wedins lawyer, to Resume.
Maaan, just as I thought the Vietnam Saatchi team had done an OK job with their limited stock options for Western Union, I find that Leo Burnett, Colombia, already did it for Davivienda Bank Money Transfer. Last year. Oh poo.
Stockholm is currently party-town with Stockholm Pride festival in full swing. Sweden's Channel five are tagging along by showing pride-related films like Transamerica, and TV shows like "Rick and Steve: The Happiest Gay Couple in All the World". Absolut Vodka have released a rainbow colored bottle which is prominently displayed in the Swedish state operated liquor stores - but that isn't due to the Prideparty in Stockholm, instead the rainbow bottle is to celebrate that it is 30 years ago that Gilbert Baker of San Francisco designed a flag with six stripes representing the six colours of the rainbow as a symbol of gay and lesbian community pride.
Meanwhile, lots of ads are being pulled due to homophobia or offending homosexual people.
First there was that Heinz "New York deli mom" ad kiss. Or rather - peck. Mom of the house - as always making lunch bags for the kids and the hubby in the kitchen where else would mom be? - has been replaced by a stereotypical Noo Yawka deli man. When Dad is about to rush off to work without kissing the missus, Noo Yawka Deliman says "hey, aren't you forgetting something?" and there is the kiss. 200 people missed the joke and reported the "gay kiss" as offensive and "inappropriate to see two men kissing". Heinz withdrew the ad and and apologised to viewers.
Last weeks "duh, obviously fake" ads for Bayer's Bepanthen first aid cream have been officially named fakes by JWT who've even released an official statement about them - as if ads depicting parents roasting their babies over fire, with blowtorches or burning a la marshmallows on a stick would ever have been approved - c'mon!
The campaign was first posted june 16th here on Adland, and like the (very similar) Amnesty International - After the Olympics campaign (posted 14th of March 2008) it didn't receive much attention at all, until about month later (12th July) when a new adgrunt - whole9yards - spotted something wrong with the images and left a comment about it. The photos in the campaign were shot in Nepal, and not in China.
You remember the Adidas "vertical football" poster from from TBWA Japan in 2004, right? See BBC news - Japan turns football on its head. It won two Gold Lions at Cannes and picked up a Grand Clio back then and was written up pretty much everywhere. It was an ad that wowed people not just in the street below but pretty much all over the world - the vertical football later became vertical soccer when they played it on a poster in Times Square New York. Yeah, you remember it, I knew you would. To think that Carlsberg in Poland doesn't, as they just did the exact same thing. The balls of these guys aye? (Movies inside folks!)
Miljöpartiet de gröna in Sweden ran a full page ad in Dagens Nyheter (morning newspaper) today highlighting the fact that money with females on it, is worth less than money with males on it - and with this they want to draw attention to the fact that women still make less money than men.
- "The salary level is a symptom on how women are valued and what position they are in at work and in soceity at large. The systematic salary discrimination of women is an explanation to that the structural inequality exists." says Esabelle Dingizian (Miljöpartiet).
"It is unacceptable with gender-based irrelevant salary differences. With our ad the topic can get more exposure."
New York Times blog finds that Coast Magazine is doing ye old 'sincerest form of flattery' thing regarding their own Spring 2007 cover of T (left). Coast Magazine (right) July 2007 is more tanned and less juicy tomato. Looks like it's missing the bacon too. How dull.