There's a bit of a catfight between the ASA Ireland and the ISPCC Ireland right now. The ASA upheld a complaint against the ISPCC's "when I grow up" on the grounds of - wait for it - gender inequality. Yes, the real problem in this world clearly is that the only adult abusing the little boy in the ad is his father, step father, uncle or other male person. Who complained about that?
Complainants objected to the advertisement on the basis that it was unbalanced in its treatment of the subject of abuse in the home. The advertisement only depicted a male as being the aggressor and the complainants considered this to be unbalanced.