This tweet alerted us to the fact that some people figured the "bar" thing representing coverage was already done to death, as it reads:
So...@EtisalatUAE caught copycatting ads again...where's @adland and @adnationme when you want em? http://twitpic.com/44zrnd
The first thing I thought of was BBDO's AT&T campaign shot by Pete Barett when I saw the "increasing bar" idea. The extra funny in the tweeted example is that both images depict skyscrapers. A very easy choice, AT&T thought further than that.