The Advertising Standards Authority has banned its first internet viral ad.
They defended it for a long time, the infamous faces advert for digital TV, but the BBC has been forced to withdraw the advert with the creepy head, made up of lots of smaller heads. At the end of November it had only received 400 complaints, but now that number has climbed to 1,300 complaints.
A spokesman for the BBC is trying to save face - heh - by stating that the trailer had simply "finished slightly early", after it "achieved its goal".
The BBC's own website is witness to how much people were genuinly creeped out by the image - comments include:
"As a registered psychotherapist, I wish to protest that this image is disturbingly psychotic. Its unacknowledged aggression could make a fragile viewer ill".
Another entry reads: "I was having my dinner when the advert came on and it was all I could do to keep my food down. The images actually made my skin crawl."
Down in Belgium the animal rights activist group GAIA has gotten their anti-Foie gras campaign banned, sorta. The railway company where the ads were meant to run won't have them because they find the images "too shocking".
The French telecom market is adopting the 118 number for direct enquieries just like in the UK a couple of years ago. And while they were at it, one client in France decided to adapt to the local market the same advertising campaign that made its mark in the UK. The result is this campaign for 118 218, directly taken from the brilliant UK 118 118 campaign by WCRS in London, and proof that some ideas should never cross the Channel.
Judge for yourself:
118 218 (France) : http://www.lenumero.fr/films.html
Is something going on? The iTunes spot on Apple's sites won't play. Athough they did air over the weekend. Is it because it's similar to a 2002 Lugz ad?
View Apple's iTunes spot featuring Eminem or here (via AdFreak)
From ever entertaining Screenhead.com
A whopping six people complained about a billboard campaign in New Zealand for Alibi Jeans by King Street Advertising. The Advertising Standards Complaints Board has now labelled the ads offensive.
One of the complainees was concerned about school children and the general public being exposed to "this level of gratuitous sexual intent".
"The lump under the sheet where his genitals would be leaves no doubt as to her intention," the complainant said.
However, Alibi Jeans said the concept showed "the empowerment of women using a typically male scenario".
Read on to see the "offensive ad".
An ad encouraging men to get checked for prostate cancer, starring Ricky Gervais, comedian with a past as a new wave popstar now most famous for his role as David Brent in "The Office", has banned from radio waves before nine pm as it was too offensive.. A soundeffect has also been removed from the ad - a 'squish' noise - to santize the ad. Why? Well it's a touchy subject (pun intended) I guess. The sound effect is in the ad as Ricky who plays the doctor is inserting a finger to check the prostate.
Well, the "I've seen that before"-bell has rung loud and clear,there's another recent poster series for a copy-shop that sold it's service by simply copying stuff that happened to be in the vicinity of the poster. Like park benches.
I'm unsure where to place this one, Arkitektkopia has released a very creative campaign - the media itself is quite fun - on the streets of Stockholm right now. The idea is simple, since Arkitektkopia provides great copies, the ads are simply copies of things found on and off the streets in the hood around Stureplan (which is Stockholm's Madison Avenue).
For example, rain drains. Which one is live and which one is memorex? (read more). Hat tip to Swedish adforum Bold for the Arkitektkopia campaign.