Did I get your attention? Good. Lets get ready to gossip!
The silver Lion winning has turned out to be yet another scam ad in the prestigious Cannes award. The same award show that way back in 2001 was saying that scam ads shall not win and that they'd take extra precautions to prevent that (we all know this didn't happen). The suspect is again Ogilvy, Mumbai - and at the risk of never getting another ad from them nor all of India submitted to the commercial archive again - they were doing this as far back as 2001 when four Cannes winners were reported as scam ads. (Yes this here adblog is tres old people.)
The awesome "Tension" film with it's extra tense banging storytelling is a fake ad - says not one, but three little Indian birdies to me. "Fake" by way of never actually airing, that is. I hear gossip like this all the time, but without meat to link to it sadly gets rather weak, since it's all hearsay.