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Badland

 
 

Jarlsberg "the taste is in the holes" bumpers reported to the Consumer Ombudsman.. for sexism?

A woman in Norrköping has reported the Jarlsberg tv-show bumper idents to the Consumer Ombudsman for their "unpleasant" tagline: "the taste is in the holes."

First of all, it's misleading, the taste can't be in the holes. And the more I thought about it, the more I realized how unpleasant it was.

She elaborates: "I felt provoked. It felt like it was alluding to something sexual. Then I got angry. One wonders what sort of society we live in with this kind of attitude toward women."

She's not the only one with her mind firmly in the gutter. There's even facebook groups dedicated to snickering at how "dirty" the tagline is. There's blogposts musing on how the tagline might have been created by an intern, others go straight to the point that holes "probably taste like fish", and newspaper journalists are wondering if those who like tasteful cheese might be able to buy a bag full of holes. (Great idea, marketing - get on that stat!) It's currently the most discussed piece of news at aftonbladets bloggportal.

At Aftonbladet the Jarlsberg cheese Managing Director Magnus Ekstrand defends the ads, and find it being pigeon holed as a sexist ad rather odd. "Our cheese has more unique holes than any other cheese. Somewhere there, she chooses to form associations to something which we don't associate to."

Badland: 
Adland: 
 

Vote for the republican with the creamy peanut butter center. Wait, what?

If you hit up Drew Rees homepage you'll find him saying:

I am a Republican and believe people's earnings are their own...

and then blahblah, whatever. Because it's clear from his banner that he doesn't believe that peoples designs are their own. What is he trying to say here? That Reese's Peanutbutter cups support him as their candidate? That he's a direct descendant of H. B. Reese? That he has a peanut butter center? That there's no wrong way to eat him? (oh god, I went there). That he's "perfect"?

What does the Hershey company think about this? Does it fall under "parody"?

Badland: 
 

Estrella and McCann sell nuts by ripping off Geoffrey Cottenceaus "Animaux" visuals

We've seen Badlanded ads that copied art before. Toshiba's "space chair" looked like Simon Faithfull's escape vehicles, Forever21's billboard looked like "hand from above", Honda Cog was a bit too close to Der Lauf Der Dinge, and in selling art the billboard art was imitating art, not to forget that these condom ads inspired by "head shots" (and later gamefaces). Yup. So here we go again, selling nuts in Sweden and Norway by way of a Swiss artists visual expression.

It's artist Geoffrey Cottenceaus "Animaux" series that clearly has inspired Estrellas campaign for assorted nuts. McCann Norway who created the campaign have admitted to Dagens Media that they have never contacted the artist. Now the campaign is running in Sweden as well, and still nobody has spoken to Geoffrey Cottenceaus. Crazy, right? Nuts, even. (Pun!)

Badland: 
 

Anyone else feeling the similarities between Spiegel Icons and Billboard icons?

So, everyone remember the Billboard Magazine kickass Cannes Grand Prix winning "Icons" ads, where the images of famous musicians would be made with red, yellow, blue and black images of other musicians? Yeah, it was tres clever, especially the little photo booths where you could get one of these images made from a photo of you.

Kind have an itch to scratch here. It reminds me a tad of the Spiegel campaign from DDB Dusseldorf made in 2006. Hundreds of wee icons would make the images of Bush, Mao and the iconic portrait of Che - little bombs, oil drills, that sort of thing.

Just me? Either way, they're still a little different.

Badland: 
 

Denver Deo copies Bavaria from every angle....

This post comes from a discussion me and Joelapompe had over email regarding the Bottle voodoo between Bavaria and Brutal Fruit badlander. Seems we're not quite done with the hypnotic bottles quite yet as we've found a brand new ad, created in India that has such a bad case of Demo Love it looks like it's an adaptation ad.

Lets watch Denver Deo, shall we?

Bikini babe comes out of the water just as Denver Deo guy lifts deo-can out of his bag, then everything he does with the bottle mysteriously affects the woman as well. Until the point where he takes the cap off, and she teasing begins undoing her bikini-bottom, but *zing* she was just teasing him all along.

Gee, where have I seen that before? Oh wait, I know I know *waves hand in the air* pick me pick me! The Marca Bavaria ad that aired in 2003 in Canada, that's where!

Badland: 
 

Mon-tage twins: New Zealand's TV3 vs Sony Playstation 3

Well lookie here what Buttonmasher dug up from their forums and passed on to Agencyspy. Mon-Tage Twins!

In the NZ version corner we have comedian Dai Henwood calling out "Mon Tage" and the clip ends with a headbanging hardrocker raising hell and confetti with his electic guitar riff.... In the US version from Deutsch LA, we have Kevin Butler delivering the "Mon Tage" line before explosions and action lead us to the headbanging hardrocker dude and his riff in the confetti.

Yeah. Twins. Told ya.

See?

Badland: 
 

Huggies Jeans Diapers show fashion reaching the wee ones, approx 3 years later than in Europe

Adage writes about the Huggies jean-diaper effort in "Are Those Designer Diapers You're Wearing?" - and note : But for all that, what may really be driving the category is fashion.

You discovered this now? The Huggies print and commercial were released in May, the jean diapers are a summer item only and available June-July at Amazon and participating stores - but Libero has with Forsman and Bodenfors help been doing toddler summer fashions in Sweden since 2007 when unstable toddlers walked down a runway wearing the bling-bling diapers.

Badland: 
Adland: 
 

Hanson are Ramone to the Bone

We've done this before , discussed album covers that look like other album covers, and as it turned out the genre of twin album covers never end. There are homages, there are spoofs, there are weird coincidences and then there's the really obvious. Hanson mimicking The Ramones on a Ramones tribute album. Yeah, it's not a Badlander, thanks for the tip tho.

Badland: 
 

Calcium supplement ads in the shape of bones holding up bridges x 2

Exhibit A: Calcium-Sandoz bones hold up bridge from Saatchi & Saatchi in Mumbai, India, August last year.

Exhibit B: Dumocalcin bones hold up bridges, from Publicis, Indonesia

Via copyranter.

Badland: 
 

The Cannes Copy-Cat-Copy Xerox ad spotted by the Copycat-ad King & Queen

The most ironic moment in Cannes during the festival was when me and French Badland King Joelapompe are strolling down the Croisette and we see these ads. Conversation goes a little like this;

- Look at that, Joe says, copy-cat ads. Like "Joelapompe". I bet they even took the images from my site.
- That's totally been done before as far as I recall. For Xerox, too.
- Yes, it has, I have it at home. I can make a post.
- I don't like the line. "If you make a copy, copy right". Pun!

Then it was simply a race to who would post it first. Joelapompe won - but in my defense he left a whole day earlier than I did. ;)

Badland: 
 

Was Forever21's augmented reality Times Square billboard inspired by "hand from above"?

Looks like we've found yet another case similar to the Toshiba chairs in space that looked like Simon Faithfull's chairs in space.

There's currently an Augmented Reality Billboard in Times Square for Forever 21, and while it's not a clever PSA mirroring peoples behaviour to make a point, it uses the same neat-o tech to make a 50 foot woman on the billboard interact with the crowds on the street. She even picks people up and throws them off the screen.

Badland: 
 

MoFilm invited "Forrest Gump" director to London Film Festival as apology for rewarding a copy

MoFilm has invited the original "Forrest Gump in one minute" director to the London Film Festival, as the guest of MOFILM and the One Minute One Take film will be shown during the MOFILM London Film Festival ceremony.

We would like apologise unreservedly once more for this error. We didn’t realise that the film that we chose was a copy, we would have instantly removed the submission from the competition if we had. As it stands, the original winner has now had their prizes revoked and we will be announcing a new winner soon.

Badland: 
Adland: 
 

Dutch Football Federation Supporter Shirts go straight to Badland without passing Go

Amsterdam based creatives Bas van de Poel and Daan van Dam made these clever T-shirts where Dutch football supporters can flip their shirts over their heads and become their favorite player as they root for their team.

Clever, right? Yes, it's very funny, and highly apropos as football players are known for yanking their shirts over their heads in celebration. However, we've seen this fun trick before.

Resident Evil made t-shirts that turned you into a Zombie when you pulled them over your head, and a little later Burger King made a King-tee with the same "pull over head" idea, which sent them straight to Badland.

Why the message on Wonderyears site reads These images have been removed due legal issues we can only speculate.

Badland: 
EPSON - long live memories
Dove - Love Your Life
 

Ogilvy Paris running out of money for Stock Photo? Uses same image for Dove and Epson campaigns

The New Epson campaign from Ogilvy Paris has a lovely portrait of an aged lady, where the lines in her face seem to be actual lines of text, each line telling the story of her life. Epson signs off with "long live memories", with tiny white script in the right hand corner, sits back and likely waits for the awards. The image is currently showing up on various shortlists, this is the season.

But the awards will not come. Because Dove already did this. With the same image. The same discreet white script, then stating "Love Your Life", and - here's the kicker - produced by the same agency. Yes, Ogilvy Paris did that one too, you can view it in Lürzers Archive . Back in 2008 this ad was good enough to see the light of day at Lürzers and various adfests, however, little birdies tell me that Dove have not seen nor signed off on this ad.

Which may explain why Ogilvy Paris tried again and re-used it for Epson. Photos cost money youknow, these days we're squeezing blood out of rocks to make ends meet. Careful you don't squeeze true creativity to death while you're at it.

Take a bow JoeLaPompe.

Badland: 
 

Badland: Using DTMF tones in radio ads, very clever but not new.

Here's a fun pair - the ad for Amsterdam Arena claims to be the first ad that dials a phone, and as we know here in Badland never say that you're the first, you'll jinx it. Of course someone else has already been clever enough to use DTMF tones in radio ads making the ad dial the phone. Here's an example from Radioactive L.A back in 2003.

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Cute, right?

Badland: 
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