The folks at Glue UK have recently launched Team Hunter, an online game where you have to try and identify 50 football team nicknames from a huge illustrated collage of things that at first glance are unrelated to football, for News of the World's returning Score section. Wait, yes...for our regular visitors, you might have heard of an idea or two like this already. It's similar to Stella Artois' print campaign with the hidden films (2005), Virgin's viral game (2005) and Spot The Song commercial (2006), and Absolut's find the bottle game from 2006. True, it's been a while since we've seen something playing with this type of execution. I'm honestly a bit surprised we haven't seen more of it. And it's nice that they included the appropriate social sharing capabilities to show off your scores on Facebook, etc.
It looks like Marketing 3.0 has uncovered a factory-system of copied films, he posted "International ads Egyptianized" a while back, and now there's even a facebook group dedicated to collecting the stolen promos that are produced by Tarek Noor TV “new satellite channel”. There's plenty of examples, elevator fart and Berlitz language school being only two drops in the bucket. Joelapompe has badlanded the Berlitz language school copy, but there are plenty more where that came from.
Lets compare an example, shall we?
And the Tareknour.tv one;
Eh? What on earth? Isn't that pretty much exactly the same old joke? (Like the Berlitz language school, this advert seems to be based in what is a rather old joke, I should know I tell old jokes like a parrot all the time.) And since that is only one out of many examples, what is going on here?
On Facebook there's this comment:
A topic started on the official group on 15 august (1 am ya3ni 14 bas belel shewaya) stating that:
“TNTV is proud to compare the funniest TV content and duplicate it in Arabic. However, in each promo there is a difference. Find out and win an interview on Al Kahera Wal Nas in front of 70 Million viewers.Check out the fillers on YouTube and compare them to the original.”
So... They meant it as a game? but wait, there's more:
Notice that the previous was posted only on facebook and the website, for internet geeks to shut up, but never on TV, as only facebook users knew then about the whole rip off thing, tv watchers supposedly didn't know, han3arrafhom leh???
OK, that does seem rather odd. I have no idea what is the gameplan here. Did they make that "Game" thing up as to cover their asses after they got caught, or was there in fact a "game" in it? If so , what do us badland-obessed people win? I'd love a trip to Egypt!
If you have a facebook account, you can check out the rather impressive video collection of copy-cat skits here. We can at the very least conclude that Tareknour.tv are pretty productive.
As Creativereview noticed the playface commercial isn't the first one to do photographs of peoples faces as they react to stuff. Not sure if the Playstation ads were meant to look like sex, but some of the expressions do. (And imho the whole sex-angle makes it funnier, to me)
Creative review reckons it reminds them of Coco De Mer & Trojan campaign that we badlanded here previously. There the photographs are based on portraits taken at the moment of climax.
But wait.. there's more!
I've been asked to "retweet this far and wide", over on Advertiser in Arabia blog, the author whose goal is to "establish myself as a provocative MarCom voice" is pointing out the similarities between the UK VW Cinema campaign to a set of ads from Leo Burnett, Cairo for client Melody. With extra exclamation marks. Three to be exact.
The Egyptian ads open with a super stating the year- ١٩٩٥ and ١٩٨٥ - that's 1995 and 1985 for those who don't read arabic numbers, a little thing I picked up when living in Jeddah only so that I could remind my dad when to 'slow down, we're not on the autobahn' as he suffered from lead foot most of his life. The VW ads open with a super stating "Volkswagen presents".
The VW spots are testimonials where people inspired by cinema share how said inspiration changed their life. Lets look at the ads shall we? The VW film ads have a man who invents a new religion based on a movie, a young kid so inspired by Willy Wonka he wants to be a magician, and a self-described small fat guy who saw Rocky and became a power-lifting muscle-man, Charles Atlas style. Here's the Dudeism dude.
Adfreak just spotted the Indian Omex camera campaign which was on the 2009 Cannes Lions longlist via some gossip-blog, but failed to notice that the idea of stalking camera features has been done for LeicaShop “Extra Wide Lens Cameras” as well. The funny here is that both campaigns were on the cannes Lions longlist this summer - but neither one made it to the shortlist. The jury must have felt like they were seeing double, for once not due to the free flowing rosé.
Yep, joelapompe beat us to that, and I've tweeted their post before.
Ohgoodie, there's a badlandian-twist to the recent Obama as Joker street art images that are appearing all over the united states. Over at Newsbusters in "Obama Joker Poster Stirs Outrage, Bush Joker Poster Not So Much" they point out that last year when Bush was depicted as the Joker in Vanity Fair done by Drew Friedman, people weren't as outraged.
Then again that wasn't street art seen everywhere either. The creepy part of the Obama poster is that it seems to be a campaign not done by street artists. Over at Metafilter sef-described "one of the guys who co-founded Andre The Giant has a posse" comments on these posters with the zing-twist at the end:
Oh. And one other thing. This is slight, but for the trained eye it's gold. You know that whole, Frank Shepard Fairey vs. AP vs. AP photographer hullabaloo over fair use and the Fairey Obama campaign poster? Well, anyone recognize the Joker-fied Obama image? Say, from the cover of TIME magazine?
Now that's irony!
At this point, it's so meta it's making my head spin.
Many people have emailed to point out the handheld-boob trend going on right now. EURO RSCG Warsaw, did an ad explaining experience in lingerie by showing a much older womans hands cupping the breasts of a young model for Aniela. They all pointed out that ALMAP/BBDO already did this for Meias Liz Underwear.
The whole campaign for Meias Liz shows mens hands as various lingerie items, a bra, a demi-cup bra, a pair of knickers. I'm not sure what that is supposed to mean but it makes pretty pictures. The idea isn't "have your boobs cupped by our 40 years of experience" anyway. Maybe the idea was "Feel like some random man is grabbing your crotch", I don't know. Either way, not really turning me - the potential target - on enough to consider either brand of lingerie.
It's been brewing all weekend, it looks like Samantha Beeston, a young British artist, won the Textprint illustration prize with patterns that were directly traced from Lauren Nassef's and other artists work. Not "inspired by", but traced. Like the Nazi Meat.
Samantha's own website has gone offline, and she's mysteriously missing from the lineup of Textprint winners - the group shot has six people but there are only five winners listed now.
Book by it's cover has the many examples side by side, and happens to be a friend of the copied illustrator Lauren Nassef whose rock-solid online portfolio speaks volumes on its own. Samantha's work seems to have copied from the Woodpigeon Songbook as well.
youthoughtwewouldn'tnotice blog has posted some of the images side by side in the post Samantha Beeston Traces Her Way To Glory: I thought I would create this post for posterity then, so that even if Beeston manages to erase all trace of her terrible theft there would still be this proof.
Even her sketchbook is full of traced, copied and perhaps even photocopied items (making more of a scrap book IMHO)
Samantha went to Falmouth, a school with quite a good reputation, and she got high marks. How will this affect the school reputation? Did they not discuss that line between being inspired and plain plagiarizing?
Crackunit (as the blog is called) has seen it before. 18 months ago, to be exact and even predicted it will inspire an ad. Congratulations, you win a cookie!
The Lego DJ was posted on yotube in November of 2006.
We posted that Oren Lavie 's "Her Morning Elegance" video kicks off serious stop-motion in bed trend July 18, and that trend ain't over yet. As Agency spy points out: That target ad is "Awfully Derivative"... So here we go, three ads that look a lot like demo love.
The latest one - Target, every color you can dream of.
A freindly adland-follower tweeted me that this student award winner is rather good: an idea for "Create Not Hate" by a Miami Ad School team- Lets have a look shall we? The idea here is that you read from top to bottom, and then again from the bottom to the top - and presto the message has changed.
And sure, it's a great idea. Perhaps even award worthy. It has after all been awarded before, that idea. (Oh dear, he she goes again - I keep asking for a support group people, I need one.)
After Tunisiana posted the film to their facebook page netheads got teed off and called out the plagarism at once, the comments got heated enough for the film to be removed. But that doesn't stop other people from talking about it, you can find the films side by side in french language Mac forums, and Blogd2com pointed out last year that Tunisianas campaign already had some copy-cat issues.
Swedish tradepress Resumé contacted Tomas Mankovsky and got these choice quotes from him.
"It's a little sad that they didn't come to me first, when they have sold something that I've already developed. It feels like some creatives should get the title "researchers" as they sit and scan the web for ideas that they can sell to clients. But this isn't a new phenomena, and at the same time it's nice to know that someone thought "I like this, I want my own version". They should at least have tried to take it further, add something new, like for example Shynolas new video for Coldplay.