Knullträdet.se a.k.a F**K TREE won a Silver Lion in media this year, the 'campaign of the year' nomination in Sweden, and now the dubious honor to be included in the history of Badland.
You see, we wrote about the Durex Sex Tree idea here when Ad student Henrik Düfke at Miami Ad School showed it to us back in 2009. I hope he's the guy you hired, Starcom, but I don't see his name anywhere on the credits list, so I guess not huh? Shame shame. ;)
Here's a pretty classic visual Badlander that seems to have popped into creative teams head this spring.
The print ad fort Samsung computers, which shows goldfish swimming to the disc icon, was created by Impact BBDO in Dubai this february. Tagline: "leave nothing behind" - store it all on Samsung HDD.
The print ad for Beko which contains tanks all trekking toward the USB device in the corner of the TV-set, is created by TBWA, Istanbul and ran in April/May 2011 - headline is "The USB recordable TV." .
Earlier this week, I caught this new Snickers Ice Cream spot.
A Cadbury's ad with the line "Move over Naomi, there's a new diva in town" references the supermodel Naomi Campbell's infamous "diva"-style tantrums, but Naomi feels certain it's the color of her skin that's described as she says to the Independent.
"I am shocked. It's upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humour in this. It is insulting and hurtful."
Creatives are influenced by the world around them and pop culture. Proof with these two horror movie inspired ads--One for Dirt Devil and a series for B&Q. At least they spoofed the classics instead of one of the new films in the genre. ;)
Directed by Andreas Roth, the spot titled "The Exorcist" to mark the Dirt Devil vacuum away the horror film of the same name to demonstrate the power of their products.
The other day, when my way too cool for school teenage niece asked me if I liked Urban Outfitters, I bit my tongue not to roll into a Badland tirade. I do love the store, you can get all kinds of crap-you-never-knew-you-totally-needed there (fashions? Not so much), but I have seen this sort of thing play out too often.
"The Ultimate Driving Machine" BMW set its sights on creating the ultimate ad homage, and rung up TRON: Legacy Director Joe Kosinski and editor Jim Haygood for a fresh twist on the "Refuel" commercial.
The BMW 5 series car is minding its own, blazing down a long stretch of desert highway when a massive Boeing KC-135 appears, lowering a fuel dispenser down to the car. The entire KC-135 was built digitally by the crafty people at Digital Domain. The digital production team was led by VFX Supervisor Eric Barba (who was also VFX Supervisor on "TRON: Legacy"). He worked closely with Kosinski to determine stall speed and the kinds of real interactions that would take place between the car and the ground to make the spot wholly believable. Have a look.
Warning Warning! Really annoying disabling of magazine-function in ads on iPads will soon get really tiresome - scratch that, it is already.
Seems that the sway/pro-bono-type clients are the only ones who dare try this trick, Amnesty started it with the ad that would not swipe away in an iPad newspaper. Sure, fine, that ad makes a good point, but disabling a function to make that point is hella risky.
As we start to peel, shave, wax, slim down, get manis and pedis and new haircuts and then try on new bikinis for the summer, let me remind all you creatives that fruit & veg peeled in bikini fashions has been done. It's fun to do, but we've seen it. ;)
The fat veg on the right are for magimix XL food processor, and were done by Grey, Tel-Aviv, Israel. The idea is to show "fat" fruit, as the processor can handle big veg. The "Fresh All Summer" fruit was done for Calgary market by WAX last year, and extolls the virtues of eating fruit to look fresh. Thus another idea, but the visual we've seen already. I suspect we all start drawing bikinis on stuff once the sun if out after a winter as long as the last one we had..... Really, who can blame us?
Pretty much as soon as Osama was caught, and it was revealed that a courier had given him up, the jokes started flying on twitter and bets were hedged on when adkids would make ads for Fedex based on this. Adgrunt @Purplesime even warned against it:
"Dear ad students: Don't do the bin Laden courier ad for DHL or Fed-Ex. I know, it's tempting..."
Tempting enough to already have been done? Of course! And not just once, but twice, as Joelapompe shows here, once for Beta Express Shipping, and once for Deppon Express Shipping. @joelapompe always has to have the last word when it comes to Badlanders. Show-off. ;)
It's high time to Badland that Tetris image too often used to show how you can fit items into cars and furniture into your house. We get it. It's an easy visual.
Fans of Italian street artist Blu have been poking me to display this Badlander pairing. Since I'm fresh out of snark, having just spent it all on a re-run of Jersey Shore, I'll just point at these two and say enjoy the cool animation, kids.
"Muto" a short film by Blu, shot in Buenos Aires and Baden, 2008
Music by Andrea Martignoni, produced by Mercurio Film, assistant: Sibe
Agency: BBDO Berlin, Director: Jose Gomez @ Shilo, shoot location (wait for it....) Buenos Aries!
@CreativeTweets has spotted a neat badlander, and explains "My fellow admen, this is why they hate us". No, not just because the ad itself, line at least, is a dupliclaim or rather a homage of sorts, but also because that sexist rhetoric is getting real tired now. Sociological Images who found the ad do not like the idea that "non-virgin women are just like used cars".
As Lauren points out, it’s blatant objectification of women, but “in addition to objectifying women to sell vehicles, this campaign suggests that a woman’s sexual past is equivalent to depreciation.”
The Dalewurfel.com ad is meant to be a self-referential ad, adding "....but do you really care?" to the headline. This doesn't make it any less tasteless though. I've shown the BMW ad here before in the post: Boys, Girls - this is not a competition. Sexist ads are bad for everyone.
In the least surprising bit of news this week, Adfreak reports: "Manwich ads yanked for slapping girly men. The ads which were on youtube last week have been pulled from there, after ConAgra received complaints. The petition at Change.org argues: "Violence against gender non conforming men and women is a serious problem in our country and should not be used for lazy jokes in advertising. Every year thousands of men and women are victims of hate crimes because of their perceived sexual orientation or gender identity. This commercial series glorifies those crimes."
Quick rundown of what It Gets Better project is: Billy Lucas was another gay and bullied teen who committed suicide in September last year. Hate messages filled his memorial page.
http://www.abovenet.co.uk/charles-oakley...