Warning Warning! Really annoying disabling of magazine-function in ads on iPads will
soon get really tiresome - scratch that, it is already.
Seems that the sway/pro-bono-type clients are the only ones who dare try this trick, Amnesty started it with the ad that would not swipe away in an iPad newspaper. Sure, fine, that ad makes a good point, but disabling a function to make that point is hella risky.