A total of 17 complaints, lead the Advertising Standards Complaints Board to review a Toyota Rav 4 ad by Saatchi & Saatchi. It was found to have "breached three principles in its code of ethics: that advertisements should be prepared with a due sense of social responsibility, should not contain anything likely to cause serious or widespread offence, and should not contain dangerous practices which encourage a disregard for safety." They also claim that 17 complaints constitutes evidence of widespread concern.
Sqaure eyed super adgrunts and other adnerds probably recall last years BT advert "talk talk" where people seen from above dance into different shapes, such as a rolling pram, a couple of children and a heart pierced by an arrow. Re-see it here at chiadvertising.
Seems that the crew who can dance like this have a great agent, because we found another ad where they do the same thing thanks to a friendly adnerd named Joost. Talk Talk 'shapes' shameless copy inside.
You probably recall the fuss kicked up by Swiss artists Peter Fischli and David Weiss back in 2003, as the Honda Cog spot created by Wieden & Kennedy was a wee bit too close to their award-winning 1987 masterpiece, Der Lauf Der Dinge (The Way Things Go).
Well, for all of you who never saw the way things go, here you go, 29 min 45 sec of things going..and going..and going...
For comparisons sake:
The Honda Cog advert is in the archive, weighs 8.6 MB - super adgrunts can watch it.
The ad story that just won't die this month seems to be Australia's "Where the bloody hell are you?" campaign. It launched the last week of February and was created by M&C Saatchi in Sydney.
First, the ad was restricted in the UK for the word "bloody", which was eventually overturned after the Australian Tourism Minister, Fran Bailey, took a trip to London to defend the use of the word in the campaign.
Then Canada's CBC restricted the spot during family broadcasts for the ad for the use of "hell." Now, they are asking for the ad to be edited to remove a shot showing a half-full pint of beer.
The British restriction on the Australian tourism ad "Where the bloody hell are you?" which was not allowed to run in its original form because of the use of "bloody" has been reversed. The Australian Tourism Minister, Fran Bailey, flew to London in the hopes of saving the campaign.
"I am pleased that common sense prevailed and the regulators realised the campaign was intended to be cheeky, friendly and very Australian," Bailey told reporters.
I doubt the Australians are that upset though since the TV ban provided a ton of free publicity for Tourism Australia, which said it had created "an on-line traffic jam" around the A$180 million campaign.
The end of last month we reported on Australia's new tourism campaign featuring the tagline, "Where the bloody hell are you?". Now the UK's Broadcast Advertising Clearance Centre has restricted the ad.
"How anyone can take offence at a beautiful girl in a bikini on a sunny beach inviting them to visit Down Under is a mystery to me," Federal Tourism Minister Fran Bailey said.
Tourism Australia managing director Scott Morrison said the ban, which applied only to the use of the word "bloody" on commercial television, was "a marketer's dream."
"We would have preferred the ad to run the way we first made it, but we can still run it the way it is cut now, which says 'Where the hell are you?'," Mr Morrison said. "It is not as if it is not going to be shown on UK television. It will be shown. It will just have that slight adjustment to it. It will be run in its original format on the internet, in cinemas and everywhere else."
Diesel's Scoprion ad has been banned by the ASA after a run in The Sunday Times Style Magazine lead to complains.
The complainants objected that the position of the women's legs around the man's body overtly suggested sexual behaviour and was therefore offensive. They were also concerned that the image was unsuitable in a magazine that might be seen by children. One complainant, who believed the man in the ad was black, objected that the ad was racist.
Seems that the "husband/wife competing for your product" concept has been done and done and done yet again. We found three, but there are sure to be even more of these out there. SuperAdgrunts, check out the similarities in these spots for Toyota Rav4, Mercury, and Kohler.
In Denmark the candy-brand Katjes have been slapped with an ad ban. The german brand Katjes have been selling their winegums with a false promise, and a top model named Heidi Klum. In one of the ads (screenshots below) Heidi talks to the camera about inner beauty, and that red noses and big ears don't matter "...it's just more to bite into" she giggles as she devours a winegum. The end tagline says "Katjes - yes yes yes!" and promises that their winegums only have 0.3% fat.
A Disaronno ad from 2003 and originally from the US aired in UK cinemas recently. But, it has now been banned for sexual overtones and "was in breach of guidelines linking sexual pleasure with alcohol consumption."