Beer and patriotism go together - that's just the way it is. But to copy the famous Canadian "rant", except down in Oz? Now, don't be silly.
Adgrunts can view the commercials here: Molson Joe I am Canadian and Fosters I Believe
Otherwise, continue to the screenshots below.
Yea, verily, thou hast twigged it, here are a few further DUPLICLAIMS from Timothy R V Fosterˆs ever-growing tagline database, ADSlogans
Unlimited. "The place where kvetchers get to kvetch".
If you know of any other users of this week's concept, please do not hesitate to e-mail Chief SloganMaven Timothy R V Foster with your tidings...
Never underestimate the importance of a good night's rest. -- Marriott
Never underestimate the power of a little chat. -- IChat Inc.
Here we go again.
If you have seen KingFrank.com you might have had a sense of Deju Vu.. Another media-virus internet site? Oh yes, but it gets even better than that.....
Earlier you might have read the articles about the rubberburner.com, borntodestroy.com and supergreg.com created by Paul and Linus at Fallon (US) for their client BuddyLee.
You might have noticed that I mention the canadians teabaggers here once in a while, well, some hawkeyed ranter in that online forum has discovered yet another rip-off.
Now it's the Molson Rant that has been ripped off by Fosters Australia.
Try as you might, you could not avoid the avalanche of popularity the Molson Canadian Beer ad "The Rant" got this spring.
It was avidly written about in the tradepress, gossiped about in the regular Canadian press, and it even had it's own tail of urban myths.
The most publicized "intellectual property" case in recent months has been mounted by Pets.com against a rubber puppet used on the Conan O'Brien show in a recurring skit.
Pets.com sued Robert Smigel, creator and voice of "Triumph, the Insult Comic Dog," to the tune of $20 million for defaming their "spokespuppet."
The irony is, Triumph is over three years old (in dog years that's the equivalent of 21). Pets.com introduced their sockpuppet only a year ago in August 1999.
Providing further evidence that Pets.com's puppet dog is a copycat is European ad sensation, Flat Eric, whose success proved that spokespuppets were a viable execution.
For a better grasp of this trend, read "Attack of the Puppet People."
Have I told you once before? A layout is not an idea.
A layout can communicate an idea more or less effectivly - but never replace the idea. MmmKay?
Contains links and shots from commercials - not exactly the same idea - but spookily similar...
You know them sperm bank jokes? So does everybody else. Commercial stills and links to QT's available in here.
Here's a good gag - ever noticed that dog look like their owners or vice versa? Well, you ain't the only one..
Augh - this Liechtenstein poster look was over-used even before them pore-cleaning things were invented! Stop it! stop it!
On the web funny clips have been circulating for as long as we could make them.. Animations, home movies, web-cams, you name it, it's out there..
But commercials using clips found on the web? Now there's an original idea...
Do people who like adrenalin rushes stay home in the couch? Or ride crazy rides? Here's how to make an entire TV commercial out of a *poster* idea!
...what no cheese? Ok, have you ever noticed that a computer mouse can look a wee bit like a wineglass when turned upside down? Well, so did everybody else!
Airport inspiration - European creatives seem to travel a lot.
Two sets of posters executing the same idea.
When flogging some weight-loss product - always use the visual of a BELT. MMmmm'K? Actually - these are smarter than that - but oh-so-alike..