Back in 1999, there was - according to all rumors - quite the dramatic pitch for the überhot account of Adidas. W+K Amsterdam was involved, and from the ashes of that pitch was born a brand new agency: 180. Would they show off good once they showed some work? Yes, they would. This Adidas ad blew most people away back then, and was ripped off a few times (some Dutch bank copy was in an early Badlander here). I personally applauded it for being my go-to whenever I needed to show a client that YES you do not to speak the VO when it's written on the screen already, gosh darnit.
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