Renault launched a new web ad for the promotion of its New Mégane. The ad shot in the snowy Vosges Mountains showcases the hands-free card of the new model in a stunning and humorous manner.
In addition to other online and offline devices through this funny web ad, Publicis Net Paris intends to conduct a 360-degree campaign for the promotion of New Mégane as well as to generate word-of-mouth around the brand.
Click on the image below to go to Renault's site and view the spot.
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Funny film!
However, the relevance of communcating that the car could be opened without a key is, well, not very unique, now is it? Is it even possible to buy a new car without central power door locks?
Ok, now I deciphered the french, no key at all, hmm, no difference really anyway.
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PermalinkI'll have to agree with R
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PermalinkAt the risk of stereotyping, the humour at least is very French...
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Permalinkhehe, I hadn't thought of that!
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PermalinkAs soon as he whipped out his willy, I saw the punchline coming a mile away. Still, I suppose it's not bad as a viral.
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