IAC Portugal - Alzheimer (2006) 1:25 (Portugal)

Ad Agency: Leo Burnett

Creatives: Fernando Bellotti/R. Corsar/P. Ar’as
Production: Republika Films
Director: Carlos Manga Junior
Post Production: Bikinin


  • Dabitch
    May 01, 2006 08:09 PM

    Fantastic ad. Love the twist.

  • I am kidding. R...
    December 28, 2007 09:17 AM

    Could someone translate this?

  • Dabitch
    December 28, 2007 09:21 AM

    Hi Mom it's me Anna.

    Hello. It’s a pleasure to meet you.

    How are you Mom?

    Fine. An aunt of mine came to visit.
    I asked her to hide me under the bed.

    Under the bed...?

    Yes. My father should be here soon.....

    Super: An abused child never forgets. (etc)

  • I am kidding. R...
    December 28, 2007 09:23 AM


  • tod.brody
    December 28, 2007 09:43 AM

    Yes, it's a very powerful, very effective ad. And very sad that children endure these things for their entire lives.

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