At the beginning of this month, Verizon launched a new campaign by Draft New York which uses the theme of three documentary filmmakers on a "road trip" asking people around the USA why they chose Verizon. Six TV ads and five radio spots cover the gamut of services offered by Verizon. In addition they've set up a microsite here. If you've got a case of deja vu, it's likely because Coca Cola did a similar thing last year as part of its "Make it real" campaign, and so did Dell back in 2003 when it was still using those interns in their advertising.
Client: Verizon
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
- reply
Permalink- reply
Permalink