Neo nailed it in this comment "like the subservient "___", this is way past it's prime". Here's another "spot the X" similar to the Stella Artois' print campaign with the hidden films and Virgin's spot the band name game, and most recently the Absolut puzzle where you hunt for the vodka bottles.
Love Film celebrates the 100th edition of their weekly newsletter with the desktop image where you must spot the film titles. Either go here to get one or click on the small image above to see what the fuss is about. In the image you'll find Twelve monkeys, Toy Story, Mona Lisa and Napelon Dynamite - etcetera.