sandeepmakam reckons that these BBC "corner" ads, are a bit like these Ariel Street corner ads, where the you need whole picture to see what is going on.
I wonder, when did billboards start covering corners? What next? We got roofbillboards, floorbillboards and doorbillaboards already.
Floorgraphics has developed an innovative form of in-store marketing dubbed “floor ads.” These six square foot billboards placed on supermarket or store floors aim to coax a shopper to look on shelves for a product — such as a particular brand of toothpaste — after seeing an advertisement for it on the floor of the store.
“Floor ads are like speed bumps,” Richard Rebh, CEO of Floorgraphics, explains. “Shoppers slow down and decide to buy something they may not have noticed in the first place.”
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