Sony PSP Ads: White Vs. Black

Hot ad topic of the day - TBWA's billboards and imagery used in advertisements for Sony's PSP White. You can check them out here. The billboard is up in Amsterdam and the Dutch website for Sony PSP features elements from the campaign as well.

According to Sony, it doesn't have a racist message and explained that the ad is part of a broader marketing campaign featuring 100 or so images designed to highlight the contrast between the PSP colours.

The images "have no other message or purpose," an SCE spokesperson told GamesIndustry.biz.

"The marketing campaign for the launch of the White PSP in the Benelux focuses on the contrast between the Black PSP model and the new Ceramic white PSP model", the spokesperson continued. "A variety of different treatments have been created as a campaign to either highlight the whiteness of the new model or contrast the black and the white models. Central to this campaign has been the creation of some stunningly photographed imagery, that has been used on large billboards throughout Holland."