Viral marketing basics, as spotted in Cannes

Back in June, Goviral the purely viral ad agency from Denmark who seems to spend all their time teaching seminars rather than creating virals was invited to hold a 30-minute workshop in Cannes during the Lions festival, also known as the Oscars of advertising.

During Claus Moseholm's presentation, he discusses what you can expect from viral marketing and what you shouldn't. How viral marketing compares to other forms of advertising. How to build successful viral campaigns, and how to seed them both nationally and internationally.

If you've been paying attention, there's nothing here you haven't heard before - but if you've been slacking here are your crib notes. ;)

• What can you expect from viral marketing and what can you not?
• How does viral marketing compare to other forms of online advertising?
• How do you build successful virals?
• And how do you seed them - nationally and internationally?