Sean Connery Gets Younger in Citroen Ad

Using computer graphics, Citroen has launched a TV advertising campaign across Europe featuring former Bond Sir Sean Connery getting gradually younger as he drives its latest C6 model.

The 30-second spot for the C6 is being shown in key European markets including Germany, Sweden and France and shows the former James Bond star driving the car around a tropical island. Additionally, the spot has been posted on YouTube and is also part of a viral email campaign. The spot is backed by further direct marketing and insert activity, created by Kitcatt Nohr Alexander Shaw.