Cliff Freeman & Partners created this wildposting and college distrubuted poster for YouthAIDS to create awareness among college students that AIDS is still out there and it still kills.
Agency: Cliff Freeman & Partners, N.Y.
Executive Creative Director: Arthur Bijur
Associate Creative Director: Brad Emmett, Lee Seidenberg
Copywriter: Jason Hoff, James Maravetz
Art Director: Sherrod Melvin
Designer: Rob Seale, Sterling Mclaughlin
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Now that's what you call Positioning! Don't know whether it's gonna stop people having unprotected sex though. But it's still cute.
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PermalinkPerfect for the target.
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