about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • iraszl's picture

    Although I can't understand the voice over at first glance it seems to me that this ad is completely missing the point. On the other hand the imagery is so weird and confusing that it makes me stop. It makes me try and find out what the relevance is to the product. It definitely gets stuck in my head. Or, maybe I'm just a sucker for animals.

    Jan 17, 2007
  • Dabitch's picture

    I know, a walkman ad where the quirky spokesanimal doesn't walk. Crazy japanese. ;)

    Jan 17, 2007
  • TDD's picture

    Trivia: Choromatsu is seen to close his eyes during the ad because, according to unnamed sources, he was tired during filming, and was recorded nodding off. Choromatsu, at 29 years old, would have been about 100 years old in human years. Choromatsu had been retired from the entertainment business since 1990.

    Jan 18, 2007