Nike - The McFly sneaker (2007)

Nike help us. We can't deal with these annoying shoelaces anymore. Dangit. Make them McFly shoes! That's the message of this ad which encourages y'all to sign the petition. When I asked the submitter the who and why, he says that the commercial was created by award-winning New York film editor Robert Ryang, and that it's all done to get Nike to make the futuristic shoes in Back to the future 2.
Uh-huh. See ad (quicktime) inside, y'all.

Al Cabino, who submitted this, has a real big thing for sneakers. He's made things like chocolate sneakers happen, so why not the McFly?

P.S. Marketing & Strategy Innovation Blog posted 5 questions for Al Cabino

Client: Nike