The Seventh Chamber, Kontraband’s Viral seeding agency, is launching a new Xbox viral to mark the release of “Guitar Hero 2”.
This sequel to Guitar Hero is being launched on the Xbox 360 and comes with a mini Gibson X-Plorer guitar controller. Players will have to ‘jam’ out sequences to progress through the game.
A visually stunning piece of animation by the highly acclaimed Gorillaz music videos creators. It features a couple of rock stars saving the world by vaporising an inbound asteroid with their music.
We are pushing the game across our network of over 100 partner sites. This particular service guarantees 250,000 unique views of the viral clip and exposure on at least 14 other lifestyle and entertainment sites over the campaign’s two week duration.
ROCK ON!
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Saw the commercial the other evening. Thought the animation looked really freaking cool.
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PermalinkYou should probably mention that the ad was concepted by the Xbox 360 team at McCann SF.
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