So, we've solved the most epic commercials quandry. As well as the funniest. Now, here's another "most" survey.
What are the most successful emotional commercials you've ever seen? What come to mind for me are the eToys campaign from a few years ago. Some of Hill Holliday's work for John Hancock Financial Services also comes to mind.
(For purposes of this survey, I think we should omit public service ads. While some of the Australian drunk driving commercials and American AIDS awareness commercials pull some heart strings, I think it's harder to do a commercial for, say, a baby food that doesn't just reek of stale cheese.)
What do you all think?