Some of you may remember this game as the biggest Atari flop ever. Rumor has it there are landfills bulging over with leftover ET games somewhere in the desert. This depends on who you ask though, it was also one of the most best selling games ever.....
Universal studios don't like this ad being shown - this is the ad that brought us our very first cease and desist! - still I think it caused more damage to the brand Atari than it infringed on the "brand" of ET. I'm sure gamers agree.


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.