SAS wants Europeans to get their facts straight about Scandinavia - and gently mock stereotypes of Italian mothers, French antique dealers, and German ski bums with this pan European campaign from Pool, Stockholm.
The campaign ties together with a website Scandinavian facts where you'll learn that we don't in fact have any polar bears roaming the streets of Stockholm. Moose do on occasion though, but they're usually shot or chased out within hours.
The Italian woman:
The French man:
Ski bum:
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