Oh look, a clever use of glue to make a point. These ads reminded me - ironically perhaps - of the POWA (People Opposing Women Abuse) rape ads from Lowe Bull in 2003* only because of the glue. See what the ads looks like folded out inside (I bet you can guess what the funny is already though...)

also reminded me of my favorite geek joke - for Swedes only: Vad är det som klibbar ihop sidorna i matteboken? -Pythagoras sats!
Yes, this is why I have no friends.

Agency: Leo Burnett, Buenos Aires Creative Director: Pablo Capara / Sebastian Olivieri Copywriter: Carolina Mendez Art Director: Diego Salas

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (10)

  • deeped's picture

    Feels like the oldest trick in the book but probably is as disgusting as it should be to get to their target group.

    Dec 11, 2007
  • adlib's picture

    Yes, very obvious first idea. I've had this idea and thrown in it the bin. Now I wish I had done it as I would have had hotter models.

    Dec 12, 2007
  • thome's picture

    Just one correction: I believe they're not Brazil print ads, but ARGENTINA print ads (Buenos Aires).

    Dec 12, 2007
  • TDD's picture

    The Hombre Magazine ads: 13 to 16 years old male range? (I'm talking about the creators)

    Dec 13, 2007
  • mochazina's picture

    Pretty funny, in a naive sort of way.

    Dec 14, 2007
  • Hygge's picture

    I have seen it before though. Twice. And that's in Holland alone. There must be dozens of these ads worldwide...

    Dec 14, 2007
  • Dabitch's picture

    If you can squirrel away some scans for me we can badland the whole bunch of them! Awesome. :)

    Dec 14, 2007
  • Andreas-Udd's picture

    Vad är det som klibbar ihop sidorna i matteboken? -Pythagoras sats!

    Nerd alert! Nööööööörd!

    Dec 29, 2007
  • Dabitch's picture

    I am the Queen of the Geeks. Bow before me.

    Jan 12, 2011
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    A++++ would wank again

    Nov 21, 2012