Sure, FINE, damn you Kiwis just rub it in you have summer down there while we freeze our bums off up here. Just rub it in won't you. In fact, rub it in with a series of coke pinup posters featuring bikini clad babes frolicking with giant bottles why don't you? Go ahead. See if I care.

I'd like to remind you all that 7up did it thirteen years ago with a lot more skin. In fact, all skin, she's nude!

Credits - Ad Agency: Publicis Mojo, Auckland Creative Director: Nick Worthington Agency: Far East DDB Bangkok Copywriter: Guy Denniston Art Director: Emmanuel Bougneres
Commercials: 
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Comments (8)

  • tod.brody's picture
    tod.brody

    Sitting here in cold gray Denmark, I think I could use a drink. Or a kiwi.

    Dec 21, 2007
  • Dabitch's picture
    Dabitch

    I'll get you a beer at four dude. Hang in there.

    Dec 21, 2007
  • Imanaddy's picture
    Imanaddy

    The pinup thing has been done so many times, even "ironically", that it should be punishable with sudden creative death. It's just tired. Frankly, I'm taken aback that a world wide brand such as Coke didn't think even the "ironic" version, done as deadpan as these, would offend women. Sure we've seen a lot worse, but this is just old. We have to stop this shit.

    Dec 21, 2007
  • tod.brody's picture
    tod.brody

    I suppose I agree with you in theory, but still, Coke's only interested in selling Coke; and pinups (no matter how offensive to some) are proven sales tools.  I don't agree that the majority of women in NZ will find these offensive, and I don't think those inclined to drink Coca-Cola products will boycott their products.  I think these are rather tame compared with the use of sexually provocative ads to sell cosmetics and beer and liquor, and everything else under the sun.  Advertisers aren't going to stop objectifying women as long it works.

    Dec 21, 2007
  • TDD's picture
    TDD

    They don't look like true pinups to me.

    Of course, I'm comparing them to the work of Alberto Vargas, which is unfair, but they still just look like a lazy 'photoshop' type cut and paste job to me that took little time and effort to produce.

    "Happiness is overrated. Take this placebo; it might make you feel better."

    Dec 21, 2007
  • Dabitch's picture
    Dabitch

    This is totally agree with., If you're gonna go the tired pinup route, do it properly. Do a photographic Vargas homage shot with Dita von Teese as your main model or call Boris Vallejo like Lynx did!

    Dec 21, 2007
  • TDD's picture
    TDD

    An Alberto Vargas homage with Dita Von Tease! That's brilliant! Why the hell isn't Coca-Cola calling you?!

    "Happiness is overrated. Take this placebo; it might make you feel better."

    Dec 22, 2007

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.