Ad Agency: Leo Burnett

Creatives: Fernando Bellotti/R. Corsar/P. Ar’as
Production: Republika Films
Director: Carlos Manga Junior
Post Production: Bikinin

Comments (5)

  • Dabitch's picture

    Hi Mom it's me Anna.

    Hello. It’s a pleasure to meet you.

    How are you Mom?

    Fine. An aunt of mine came to visit.
    I asked her to hide me under the bed.

    Under the bed...?

    Yes. My father should be here soon.....

    Super: An abused child never forgets. (etc)

    Dec 28, 2007
  • tod.brody's picture

    Yes, it's a very powerful, very effective ad. And very sad that children endure these things for their entire lives.

    Dec 28, 2007

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about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.