The title of this ad is: "Child cold emergency", and it's for a chain of pharmacies.
The song sung has lyrics like:
"Listen to an echo"
"Funny sound"
The lyrics may not make sense but kids love the callback. Beautifully done.
Ad Agency: Forsman & Bodenfors
Art Director: John Bergdahl
Copywriter: Anna Qvennerstedt, Johan Olivero
Director: Tomas Jonsgården
Production house: Flodell Film
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I don't know how to rate this one, at first I thought it was cute - but now that my daughter fancies it so much she's watched it on a loop 300 times a day I break out in hives when I hear it.
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PermalinkI love this spot. As a matter of fact I was wrong when I said that the SEB Forever Young commercial was what first brought me to Adland. It was this one. And I think I sat and watched it over and over too. Not 300 times a day, but close. :-)
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PermalinkI thought that the children were singing something in French the first 200 viewings.
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PermalinkThis ad just makes me feel good every time I watch it. My kids love it too, and they're way older than Dabitch's daughter. :-)
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PermalinkMy daughter sings this song almost every day which is a testament to how sticky it is.
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PermalinkWhat the hell is this advertising?
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PermalinkOh, good point, it slipped my mind that you might not understand the title "barnförkylningsakuten" translates to "child cold emergency [help]" and it's advertising the state pharmacy chain.
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PermalinkNow it makes perfect sense. Good ad.
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