The folks at Hanft Raboy and Partners have send in their latest print campaign for Chemistry.com. The new ad follow the concept from the prior campaign which highlighted the strange reasons why people were rejected by their competitor, eHarmony.

"Our previous campaign “Rejected by eHarmony” received a lot of buzz for questioning the exclusionary tactics of eHarmony. We hope this campaign continues the dialogue."

Agency: Hanft Raboy and Partners Executive Creative Director/Copywriter: Doug Raboy Creative Director/Art Director: John Tumelty Art Director: Reuben Orter Photographer: Tom Fowlks

about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

Comments (2)

  • Wendall's picture
    Wendall

    I don't agree with eharmony's stances, but I just read they're being sued for having said stances. That seems wrong.

    Jan 13, 2008
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I agree with you, they shouldn't be sued for it. We can simply take our dating business elsewhere.

    Nov 21, 2012

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