about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

Comments (11)

  • caffeinegoddess's picture
    caffeinegoddess

    This might have actually beat out GoDaddy as worst spot of the year.

    Feb 04, 2008
  • James_Trickery's picture
    James_Trickery

    Someone needs to explain this concept to me in small words.

    Feb 04, 2008
  • tod.brody's picture
    tod.brody

    I'm not sure that's possible. I don't think the "creatives" who wrote it can even tell you the concept. I can't imgaine how this made it through every level at the agency, past the client, into production, and then that someone actually made a media buy for this.

    Feb 04, 2008
  • caffeinegoddess's picture
    caffeinegoddess

    It's like someone attempted to make a shitty viral ad that they then paid a lot of money to air on TV. Stupid.

    Feb 04, 2008
  • Plywood's picture
    Plywood

    YES BUT DOGS DO NOT GET RESIDUALS

    Feb 04, 2008
  • tod.brody's picture
    tod.brody

    When weighing the cost of producing and airing a super bowl ad, residuals for any single spot are chicken feed.

    Feb 04, 2008
  • Andreas-Udd's picture
    Andreas-Udd

    Something is missing from this ad. An idea perhaps.

    Feb 06, 2008
  • Hygge's picture
    Hygge

    Oh common, nobody saw this ad, did they? It was aired once during a stupid a game. Who watches sport anyway?

    Feb 06, 2008
  • Dabitch's picture
    Dabitch

    Let me try:

    Dogs don't drink Gatorade, the thirst-quencher. Thus dog drinks a lot for a long time. Because he's really really thirsty. Because his master drinks Gatorade and took him for like, the longest walk, ever.

    Jan 23, 2010
  • Dabitch's picture
    Dabitch

    I've changed my mind about this ad. I think it's brilliant. Super bowl should have worked for it. The silence. The dog drinking. The WTH? Awesome.

    Apr 22, 2010

Leave a comment