Directing last year's Carlos Mencia project (Bud Light "Classroom") was like catching lightning in a bottle," recalls Konk's Chris Koch of his 2007 Game Day outing. "Trying to top it and to make the cut for this year«s Super Bowl was quite the challenge."
Koch and company rose to the occasion, delivering a worthy follow-up in which Mencia offers a barroom class in the "Language of Love." Of course, Mencia's Latin lover moves are no match for a dude who speaks the language of Bud Light.
"We wanted to take this spot to the next level and the best way to do that was to take Carlos and
his students out of the classroom and into a bar," Koch says. "Our favorite students from last year are on board and we've added a few new ones. Of course, we brought back our 'Bood Light' guy, who has the last line - and laugh - in the spot."
"There was so much great footage, we cut the spot about 20 different ways," Cutter's Editor John Dingfield recalls. "Aside from Mencia, who can be counted on to be consistently funny, the supporting actors were all fantastic at improv, so we had a ton of takes to choose from."
Dingfield adds that director Koch's approach to the shoot offered numerous ways to open an close the spot. "It wound up being really fun, since we were able to play with structure, tone, and performance," he says. While this was his first time working with Koch, Dingfield notes that the two fell into a very comfortable collaboration. "Chris has a great comic sensibility, and a great eye for what cuts well," Dingfield asserts. "And the footage shows a wide range of humor, from subtle scenes to over-the-top comedy."
Agency: LatinWorks Marketing
CEO/Managing Partner: Manny Flores
President/Chief Creative: Sergio Alcocer
Copywriter(s): Michael Page, Carter Pagel
Art Director(s): Seth Taylor, Jedd Oberly
Sr. Account Supervisor: Allison Freund
Producer: Elizabeth Spiva
Production Company: Konk Inc
Director: Chris Koch
Executive Producer: David Kerwin
Producer: Jeanine Brand
DP: Don Matthew Smith
Art Director: Wayne Smith
Stylist: Heather Cox
Casting: Deborah Kurtz Casting
Editorial Company: Cutters (LA)
Editor: John Dingfield
Assistant Editors: Aki Johnson, Virginie Strub
Executive Producer: Nicole Visram
Producer: Karen Vargas
Telecine: The Syndicate
Colorist/Artist: Beau Leon
Online: The Syndicate
Artist(s): Verdi Sevenhuysen, Mike Ek
Music & Sound Design: Razorhead Music
Executive Producer: Rob Filomena
Sound Design and Mix: Luis Felipe Herrera
5.1 Surround Mixing: Kurt Upper
Additional Mix: POP Sound
Mixer: Stephen Dickson
Assistant Mixer: Nick Bozzone
Producer: Erin Reilly