Yesterday was Mardi Gras, Shrove Tuesday, and International Pancake Day for a lot of people, even though only 27% of households in Britain planned to make pancakes, and International House of Pancakes in the US decided to move pancake day to feb 12 instead since super Tuesday was overshadowing their pancake fest. Over in Sweden our pre-Lent party is celebrated with a calorie-laden dessert bun called a Semla instead. Still, pancakes are flat and wonder bra changes flat things to be not flat right? Yes, you know where this ad is going - see it inside.
Here's Wonderbra's tactical campaign that ran on DeliaOnline's front page and in every pancake recipe on the site yesterday. They were created by Publicis London.
In short, when life gives you lemons, use Wonderbra. I guess.