Hawaiian Tropic Pink Bits – Turn off the sun - print Sweden

Brief: Introduce the new sun lotion “Hawaiian Tropic Pink Bits” with a sun protection factor of 50+, which offers maximum protection for those with fair and sensitive skin.

Solution: With a bottle of “Pink Bits” by your side you have the power to turn off the sun. It’s just as easy as using a pull switch. The campaign runs in full-page ads in daily press.

You know with a name like "pink bits" I thought they could have gone way naughtier. ;)

Brand: Hawaiian Tropic Pink Bits
Agency: Grey Stockholm
Art director: Daniel Backman
Copywriter: Marcus Nystrom
Creative Director: Martin Stadhammar
Final art: Sara Bellafesta, Richard Landérus, Andy Chong

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Wendall's picture

Can't say I care much for the name. "Pink Bits" sounds like a nude beach for really fat people.

Mikey_mliano's picture

"Pink bits" sounds a little dirty to me. Nipples or something maybe?

caffeinegoddess's picture

Odd name indeed, considering using the product should prevent pink bits...or so I'd think.

Andreas-Udd's picture

New variant on very old idea. Remember the kids who were playing on midnight moonlit beaches that won in Cannes? That was better.

Also, had a total sense of deja vu when I found this in Resumé today