Client: Procter & Gamble Advertising Agency: Saatchi & Saatchi, New York Chief Creative Officer: Tony Granger Executive Creative Directors: Jan Jacobs/Leo Premutico Creative Director: Audrey Huffenreuter Copywriters: Peter Albores/Nathan Frank Art Director: Dan Lucey Agency Producer: Dani Stoller Production Company: DAB HAND Media, New York Producers: Luke Beauchamp/Ira Brooks Director: Calle Astrand Director of Photography: Martin Tedin Editing Facility: Whitehouse

Comments (12)

  • Plywood's picture
    Plywood

    Not a new spot, but GOLD, GOLD, GOLD.
    Brilliant idea, insight, execution, casting - everything is perfect.

    Feb 04, 2008
  • Dabitch's picture
    Dabitch

    Genious! Also, I swear that stain speaks Swedish at some point. Probably just me ears messing with me - though the director is swedish so maaaybe....

    Feb 04, 2008
  • Neo's picture
    Neo

    Fantastic ad and deserving the superbowl spot. Why can't hey just create a new ad for the bowl this good, I wonder? Congrats to the creatives & agency, well done.

    Feb 04, 2008
  • Andreas-Udd's picture
    Andreas-Udd

    This is great,and it does sound like there's some Swedish thrown in there. "Personer, övers, fyra...".

    Feb 06, 2008
  • aby90's picture
    aby90

    How distracting a stain can really be!

    Feb 07, 2008
  • aby90's picture
    aby90

    Good audio to fit the bill!

    Feb 07, 2008
  • Neaner's picture
    Neaner

    This only got a 4.4 rating? It's fucking fantastic!

    Apr 15, 2008
  • Dabitch's picture
    Dabitch

    Adland posse is a really tough crowd youknow. ;)

    Jan 30, 2009

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about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.