So what's going on here and what does it have to do with a cup of joe? Hmm? Leave it to Bleublancrouge Montreal, Canada to make a connection between really sharp stuff and BK Joe. Please note, this is spec work

Advertising Agency: Bleublancrouge, Montreal, Canada Creative Director: Gaëtan Namouric Art Director: Sebastien Deland Copywriter: Jonathan Rosman Photographer: Alain Desjean Retoucher: Claude Lafrance Published: December 2007

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (5)

  • tod.brody's picture

    Judging from the ads, I guess the Joe comes with the Big Kid's Meal, not the Kid's Meal.

    Feb 13, 2008
  • alex's picture

    Ah - so this will be to do with the jitters, shakes and palpitations you get from drinking too much coffee. Good preventative message.

    Feb 13, 2008
  • Plywood's picture

    Simple little ha ha. I like 'em.

    Feb 13, 2008
  • areia's picture

    These are great. That is so my worldview in the afternoon.

    Feb 14, 2008
  • Wendall's picture

    Pretty good ad, but I cringe whenever I see a sharp object about to do something nasty.

    Feb 14, 2008