So what's going on here and what does it have to do with a cup of joe? Hmm? Leave it to Bleublancrouge Montreal, Canada to make a connection between really sharp stuff and BK Joe. Please note, this is spec work

Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Gaëtan Namouric
Art Director: Sebastien Deland
Copywriter: Jonathan Rosman
Photographer: Alain Desjean
Retoucher: Claude Lafrance
Published: December 2007


Comments (5)

  • tod.brody's picture

    Judging from the ads, I guess the Joe comes with the Big Kid's Meal, not the Kid's Meal.

    Feb 13, 2008
  • alex's picture

    Ah - so this will be to do with the jitters, shakes and palpitations you get from drinking too much coffee. Good preventative message.

    Feb 13, 2008
  • Plywood's picture

    Simple little ha ha. I like 'em.

    Feb 13, 2008
  • areia's picture

    These are great. That is so my worldview in the afternoon.

    Feb 14, 2008
  • Wendall's picture

    Pretty good ad, but I cringe whenever I see a sharp object about to do something nasty.

    Feb 14, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.