Vaseline Braille posters - Keeping Skin Amazing - "touch" poster.

Bartle Bogle & Hegarty in Singapore had this neat little 'interactive' idea to show off the smoothness of your skin for Vaseline.

“Your Skin Is Amazing” written in Braille, and underlined in type as well. As you can see, the poster is stuck on the outside of the protective glass, so it did not make the same mistake as those braille posters that the seeing could not read and the blind could not touch so the message fell on deaf ears back in 2001 (wow, has it been that long already? Adland's internet-age is making me feel old now.)

Steve Elrick (Executive Creative Director & Copywriter)
Todd Waldron (Creative Director)
Joseph Tay (Art Director)