From director Chris Palmer at Gorgeous and Ad agency WCRS, London comes this old idea.
And by old, I mean yes I've seen it before - you knew I was going to say that didn't you?
Well tough titties, I did back in 1999 when Daniel J. Simons used the same exact trick in his visual cognition lab.
Still, it's a very good trick isn't it? Not sure I can be bothered to Badland this, what say you?
Ad Agency: WCRS, London.
Leon Juame (Executive Creative Director)
Yan elliott / Luke Williamson (Creative Director)
Kit Dayaram / Vince Chasteauneuf (Art Director)
Tom Spicer / Simon Aldridge (Copywriter)
James Lethem (Agency Producer)
Laura Crowther (Assistant Producer)
Director: Chris Palmer
Paul Watts (Editor)
Prod. Co.:Gorgeous
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Blimey! Are they by any chance related?
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PermalinkI dunno, it's a bit like Badlanding that old image which is a vase and/or two faces isn't it? Though in the case of Daniel J's work, I was very aware that these tests (filmed like that) are his copyright, and have never seen them before he filmed them. Unlike that vase/face thing where I have no idea who did that first, it's probably as old as the sun. More of his neat demos here btw. The difference is really that one has a man in a gorilla suit, and one has a dude in a bear/bunny suit.
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PermalinkIt's a great idea either way but I think to make the cyclist connection they could at the very least stick a bike-helmet on that bears head. Is Daniel J. Simons getting any compensation for this?
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PermalinkBrandrepublic says that he's suing:
This is just wild guessing, really, since anyone can get a film removed from youtube if it wasn't posted by the Transport for London* peeps and/or agency/production house themselves.
* who obviously own the copyright of their own film and might not want it on youtube
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PermalinkBut - the only thing I saw was the moonwalking bear...
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PermalinkI should've checked todays: WCRS defends video against copyright accusation
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PermalinkA few years ago, Dateline (NBC) ran what I believe is Prof. Simons' video on a segment on a "How good a witness are you?" show. My wife & I watched it, and I asked her if she saw the guy in the gorilla suit. *** She said - "What guy in a gorilla suit?". Then they played it back again, in slow motion, so that you could see it, and told you to look for the gorilla. [I'm prettty sure they credited the professor]. I just have one of those weird memories and scanning abilities - I seem to want to see everything happening at once. (I've seen vids of myself from the back, at a lecture, and I keep moving my head around to look at everything and everybody in the room, and reacting to every noise. I probably would have be a great scout or tracker back on the Serengeti - 50,000 years ago). :-)
*** First time I saw the segment.
There were other similar segments, one where a man ran into a classroom and stole something from the professor's table in the front of the room, and ran out. [IIRC, he was brandishing a weapon]. Of the 30+ students/witnesses, most of them got the following wrong: his clothing (types of clothes, patterns, colors, etc.); whether he was wearing a hat or not; whether he was wearing glasses; what color his hair was; and even what race he was. (I got 87% right - I had some problems with clothing specifics - colors, whether he was wearing jeans or something else). There were almost no reliable witnesses.
Allan...
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