Sharp knives cut perfectly - so it is "the perfect cut". Ambient posters, China.


Sharp knives cut perfectly - so it is "the perfect cut". Ambient posters, China.

OMG stunning!

To advertise their sharp knives, the brand name which I can not read (is it "long term"?) and ad agency "invisible", guangzhou cut really intricate motifs in thick paper posters and hung them in appropriate places.

A door God, a few lucky fish and a gorgeous looking vase inside.
Who said Chinese advertising was naive? This is fantastic! I want some!

Ad agency: invisible

Ad type: 


This is really stunning work. I want some too.


These are really beautiful. Impressive work.

looks good, but, fake client and fake execution.
forthemore, this kind of papercutting is very common in the market. some factory produce thousands for retail during the Chinese New Year.

Damn, fake client? Obviously I don't know much about Chinese brands, so I don't know. That would suck.

FYI everyone, submitting spec work here is OK, just TELL US that it's SPEC. Please.

Oh fuck, I was all ready to love this but I can not stand scam ads.

Scam ad? What a shame.

I think it's really bad as I come from China.
It's even not an idea at all, the traditional paper-cutting stuff is quite common in my country, in the past those craftsmen usually do paper-cutting with scissors, but nowadays, I suppose it's normally not hand-made.
So what amazed people is just the paper-cutting itself, not the idea, it's so naive to just put a logo on it.

This sucks.

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