I'm a sucker for any ad that uses the media it runs in to really drive their point home, aren't you? I'm especially keen on newspaper ads that do this, I've tried using those little holes at the bottom of the page in some ad ideas but I'm afraid I had boring clients. This is anything but boring though. Another good execution inside.
From the Campaign Palace in Melbourne for the Cancer Council of Victoria.
Tony Leishman Creative Director
Pat Lennox Art Director
Ben Green Copywriter
Jen Chin Account Director