Here's one for all those who fancy giant women, I guess. The Campaign Palace Melbourne has really put the engineered in maternity bras for Target.


Yeah, so it's not enough to feel like a whale when lactating, now we need cranes to keep us supported, thanks for that image guys. No, really, thank you. Sheesh. Also, that bra isn't giving any support at all - it doesn't touch her ribcage between the breasts, a.k.a "uniboob". Look up "lift and separate" and get a woman on the account, please. (Unless Pat is a lady)
Link to larger image

Alex Rodriguez, Retoucher Stuart Crossett, Photographer Tony Leishman, Creative Director Tony Leishman, Art Director Pat Lennox, Copywriter Cassie Cobain Account Director

Comments (6)

  • alex's picture
    alex

    I would imagine Cassie is a lady.

    Apr 01, 2008
  • Dabitch's picture
    Dabitch

    Yeah but we all know that the creatives run over the account director. ;) I keed. (kind of) Also, I am the target market.

    Apr 01, 2008
  • Dabitch's picture
    Dabitch

    Oh, no no. I'm keeping this waist for as long as I can now. Just I remember those boob-tents quite well since I nursed for a long time.

    Apr 01, 2008
  • Dabitch's picture
    Dabitch

    Uhm.. he he... Over at Adfreak who just posted this I spotted comments to the effect of: "the model doesn't even look pregnant"... Taking the "maternity" in the bra name too literally there, guys. Again, some women on the account please - it's like the blind leading the blind here. ;)

    Apr 03, 2008
  • James_Trickery's picture
    James_Trickery

    The retoucher could have done something about the colors while he was at it. The left crane is in direct harsh sunlight and the model is not. Looks so fake.

    Apr 03, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.