this is one of the most hated ads of the superbowl, though I really like it.

Apple Computers
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Comments (10)

  • Dabitch's picture
    Dabitch

    I'm confused as why this is often refereed to as one of the worst superbowl ads of all time.... I think it's not bad at all this idea still holds up - whilst the others often lack an idea and replace it with a celeb instead. (check alan alda hawkin atari it's hilarious)

    perhaps PC users at the time took offense at being portrayed as lemmings? ;-)

    Feb 08, 2003
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I find this hilarious b/c Disney perpetuates the myth that lemmings commit suicide - in a Disney nature documentary they took 3 years and 9 photographers and shipped lemmings in from Alaska to Canada to stage lemming suicide on a turntable. This is funny because there's the Hi-Ho, Hi-Ho, It's Off To Work We Go music in the backround. HAHAHAHAHAHA!

    Jun 04, 2003
  • Mets82's picture
    Mets82

    This commercial is very unnerving. I thought it was very disturbing and the exact opposite of the year before. I don't think we had to see the people falling off the cliff. The song that's being played just makes it weird and when the ad is over, your just shaking your head.

    Dec 31, 2007
  • Imanaddy's picture
    Imanaddy

    You should get some extra work as a participant in focus groups.

    Jan 26, 2008
  • tod.brody's picture
    tod.brody

    That's an excellent idea. Mets82 should contact NRG immediately. I'm sure they have a place for him.

    Jan 26, 2008
  • Mets82's picture
    Mets82

    I guess you could make the argument that anything that Apple would have done wouldn't have come close to the success of the 1984 spot. The bar was set that high.

    Jan 28, 2008
  • jrliberto's picture
    jrliberto

    Interesting that this ad was done by the same company as "1984", but was not nearly as successful.

    May 07, 2008
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Video is broken. :(

    Jan 22, 2012
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Video is broken. :( I liked this one!

    Jan 22, 2012

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.