"An event, seen from one point of view gives one impression. Seen from another point of view it gives much a different impression. But it's only when you get the whole picture, you can fully understand, what's going on." So you think the skinhead is running away first, robbing a businessman second, and finally you understand he's saving him from a pile of falling bricks.

This classic is consistently voted one of the best commercials of all time, the voiceover was performed by Charles Nove and the ad was written by then copywriter now director, Frank Budges.

Client: The Guardian Copywriter: Frank Budges Voiceover: Charles Nove

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • Dabitch's picture

    at some lecture at school many many years ago when I first saw this ad, it was crammed between lots of frilly, special effectsy, loud and funny ads.. I swear, everyone in the whole room.. Our jaws dropped and everyone gasped a little.

    Jul 01, 2004
  • alex's picture

    This ad was why I do advertising.

    May 09, 2008